Baker Company

All-in with RFMA 2012

Les Baker — Wed, 07 Mar 2012 21:14:48 +0000

We made it. We’ve been working closely with Flora Creative on this year’s convention theme and look for Restaurant Facility Managers Association (RFMA). And here it is! This is the second year we’ve been a part of the design/development team … Continue reading →

NCHA Futurity 50

Baker Co — Thu, 01 Dec 2011 19:36:19 +0000

Well the Futurity 50 has bee going on for the past couple weeks and apparently it has had record crowds, which is great! That means record crowds have had their eyeballs on the logo we had designed for the event, … Continue reading →

How to damage your creative impact

Les Baker — Mon, 03 Oct 2011 00:33:37 +0000

So you’ve got a world-class creative team working on your marketing materials. They’re smart, and fully committed to your success. Congratulations. It’s time to talk about Jimmy Durante, half-baked cookies and the attic of my house. Speaking on behalf of … Continue reading →

Bright Lights Big City

Baker Co — Sat, 13 Aug 2011 05:30:19 +0000

There always seems to be a bit more energy in the air from the hustle and bustle, towering skyscrapers and crowds of pedestrians in an urban city center. Maybe it’s the diversity, the tension of having half a million people … Continue reading →

License to thrive: Choosing a great creative team

Les Baker — Fri, 22 Jul 2011 00:31:08 +0000

Nearly everything in our lives is licensed, credentialed, inspected or accredited. Our burgers get inspected by the USDA. Our mechanics have a wall full of accreditations to work on our cars. Electricians, attorneys, hairstylists, stock brokers, pharmacists, teachers. Even a … Continue reading →

New wave of web design

Baker Co — Thu, 12 May 2011 22:16:29 +0000

We do plenty of websites over here at Baker Company and we’ve done them for a long time. From the rise and fall of Netscape, to the dot com boom and bust, we’ve always kept abreast of the trends (even … Continue reading →

Moving, location, environment…

Baker Co — Sat, 30 Apr 2011 22:09:59 +0000

We’re thinking of moving offices. We’ve actually been thinking about it for a while now but haven’t had much impetus to pull the trigger. We’ve been at our location here in North Dallas for about four years, and for what … Continue reading →

Simple, Effective, Unexpected Marketing Solutions

Baker Co — Thu, 07 Apr 2011 23:06:20 +0000

K-I-S-S. I’m not referring amorous verbs nor the “Rock and roll all night” variety, but rather the acronym we often invoke in this biz: Keep It Simple Stupid! (And no, we’re not calling anyone stupid– you can read up on … Continue reading →

Austin MetroGuide Website

Baker Co — Wed, 30 Mar 2011 20:10:37 +0000

We’ve been busting our tails the past few months working on a new website for our MetroGuide client. What started out as your standard apartment relocation-type website has turned into a full blown city guide. If you’re in the market … Continue reading →

Rights and wrongs: Understanding creative usage rights

Les Baker — Mon, 14 Mar 2011 00:25:26 +0000

Scenario: Your company needs a brochure to distribute at a trade show. The budget is tight. You ask your creative team to use images from their annual report, back in 1997. After all, great images never age, right? Perhaps, perhaps … Continue reading →